Global Tour Begins at Blockchain.RIO
Leading cryptocurrency exchange KuCoin has officially launched its Global Futures Tour, starting in Rio de Janeiro, Brazil, during the Blockchain.RIO event on August 6–7, 2025. This marks the beginning of a global initiative designed to connect KuCoin with its community through real world interaction and trust building.
🧑🤝🧑 A Shift Toward Human-Centered Crypto Engagement
According to Matt Refael, head of KuCoin Futures Brazil, the initiative reflects a shift in how crypto exchanges aim to interact with users. “The crypto world should not only live on screens it must be experienced face to face,” he stated. This sentiment underscores the importance of offline interaction in strengthening confidence in crypto platforms.
🧠 Why KuCoin Chose Brazil as First Stop
Brazil, a rapidly growing market in Latin America, offers a unique mix of adoption, energy, and tech innovation. KuCoin’s decision to begin the tour here demonstrates its commitment to expanding its global footprint in regions where crypto enthusiasm is real and rising. The event featured panels, workshops, and Q&A sessions, all focused on empowering users with trading knowledge and blockchain insights.
Celebrating 8 Years of KuCoin
The tour is part of KuCoin’s 8th anniversary celebration, commemorating nearly a decade of service to global traders. Over the years, KuCoin has positioned itself as one of the most user focused exchanges in the world, and this global tour reinforces that commitment by bringing the online experience into the real world.
Futures Dominance and Global Rankings
KuCoin Futures currently ranks as the 4th largest derivatives exchange in the world, according to CoinGlass. This ranking is backed by robust liquidity, performance, and user experience. The Global Tour further aims to solidify this position by creating local trust in each market it visits, transforming virtual engagement into genuine loyalty.
